About Nudge
Nudge exists to remove the friction between real work and record-keeping.
We believe your tools should adapt to how you work — not the other way around.
Our history
Our history
Our history
Why Nudge exists
Most important work happens in conversations.
Calls. Voice notes. WhatsApp messages. Quick follow-ups. Decisions made in motion.
But CRMs weren’t built for that reality.
They’re slow, interrupt your flow, and require context switching — which means updates get skipped, notes get forgotten, and pipelines drift away from the truth.
Nudge was built to fix that.
Why Nudge exists
Most important work happens in conversations.
Calls. Voice notes. WhatsApp messages. Quick follow-ups. Decisions made in motion.
But CRMs weren’t built for that reality.
They’re slow, interrupt your flow, and require context switching — which means updates get skipped, notes get forgotten, and pipelines drift away from the truth.
Nudge was built to fix that.
Our approach
We build with a few simple principles:
Flow first — tools shouldn’t interrupt your work
Structure matters — clean data beats clever dashboards
Trust over hype — no magic, no black boxes
Minimum permissions — you stay in control of your CRM
Nudge only does what you ask it to do. Nothing more.
Our approach
We build with a few simple principles:
Flow first — tools shouldn’t interrupt your work
Structure matters — clean data beats clever dashboards
Trust over hype — no magic, no black boxes
Minimum permissions — you stay in control of your CRM
Nudge only does what you ask it to do. Nothing more.
Where we are today
Nudge is currently in early access.
We’re working closely with a small group of operators, consultants, and founders to:
Refine the WhatsApp experience
Expand structured actions
Keep the product focused and reliable
We’re intentionally starting narrow — one CRM, one workflow, done well.
Where we are today
Nudge is currently in early access.
We’re working closely with a small group of operators, consultants, and founders to:
Refine the WhatsApp experience
Expand structured actions
Keep the product focused and reliable
We’re intentionally starting narrow — one CRM, one workflow, done well.
About the founder
Nudge was built by Jack Thomson.
Jack is an operator and consultant who has spent years working with:
High-growth startups
Consulting teams
Sales-led organisations using HubSpot as their CRM
Across roles, one problem kept repeating:
the CRM never reflected reality — not because people didn’t care, but because updating it broke their flow.
Nudge started as a personal fix to that problem — and quickly became something other professionals asked to use.
It’s built by someone who uses it every day.
About the founder
Nudge was built by Jack Thomson.
Jack is an operator and consultant who has spent years working with:
High-growth startups
Consulting teams
Sales-led organisations using HubSpot as their CRM
Across roles, one problem kept repeating:
the CRM never reflected reality — not because people didn’t care, but because updating it broke their flow.
Nudge started as a personal fix to that problem — and quickly became something other professionals asked to use.
It’s built by someone who uses it every day.
What’s next
Our focus is simple:
Make CRM updates effortless
Keep data clean and trustworthy
Expand carefully, without bloating the product
More CRMs will come later.
But accuracy and flow come first.
What’s next
Our focus is simple:
Make CRM updates effortless
Keep data clean and trustworthy
Expand carefully, without bloating the product
More CRMs will come later.
But accuracy and flow come first.